FV Foods, the dessert empire headed by Flor Vendiola and Melchor Galeon was a major sponsor of Filipinos Making Waves Festival 2010 and was avery popular booth at the Yonge-Dundas square, where the festival was held. FV Foods started manufacturing desserts and selling it through Filipino and other ehtnic stores. It opened it's own retail stores. Then, it also started selling ulam. Footage below is the whole Panaligan family enjoying the "ulam" that they bought.